Portfolio: Proper Authorities, The
Proper Authorities Website, Audio CDs, Videos, and Bumper Stickers
Client: Proper Authorities, The, Cincinnati, OH
Website: theproperauthorities.com [site designed by FluidMedia]
Business Type: Arts / Entertainment
Project Categories: Website Design and Development, Standard Web Design, Content Management Systems, Audio/Video Production, Videography, CGI and Motion Graphics, Interactive Media, CD/DVD Duplication and Replication, Print and Graphic Design, Print Design, Logo and Brand Development, Packaging and Postal Aids
Client Description
The Proper Authorities is the solo musical project of singer, songwriter, and multi-instrumentalist Keith Adams.
Client's Need
A from-the-ground-up promotional package for the musical release Public Service Announcement. E-commerce would not be directly required on a website, but links to existing sales outlets (on- and off-line) would need to be prominent.
Our Solution
A full-scale promotional package including brand development, web design, video production, disc design and manufacturing, and print materials.
A Proper Authorities logo and related branding were created. Branding for the band name and the actual CD were kept separate, in the event of subsequent releases.
The CD artwork was designed around the "living life to the fullest before time runs out" theme of the music, and FluidMedia handled the replication of the CDs.
Both of the Proper Authorities music videos are epic hybrids of CGI animation and live action videography, placing Adams himself into the midst of complex and active virtual environments.
The sci-fi themed "Devastate" (shown at right) features an asteroid heading for Earth and the musically-armed spaceship that will hopefully save the day.
"The Ninth Life Jitters" (viewable here) follows a lone runner chased relentlessly by two shadowy pursuers down a long, nightmarish corridor. Will he escape them? Can he?
A website was designed to push the album, provide listening/viewing samples, keep fans in tune with news and events, describe the writing/recording process, showcase awards and press garnered, and link to related websites. The latter was also done with search engine optimization (SEO) in mind.
Broadcast-quality music videos were subsequently produced for two of the singles: Devastate and The Ninth Life Jitters. These were posted online on various streaming sites, and also played on standard TV and short film programs.
A limited pressing of vinyl bumper stickers were also created as a handout, physically visible bit of advertising. Weather-proof and non-fading, a rare few of these can still be found on walls, doors, lampposts, and cars everywhere.
