Portfolio: Roger Bacon High School

Roger Bacon High School Capital Campaign DVD and Print Materials

Client Description

Roger Bacon High School, established in 1928, is a Catholic, Franciscan co-educational high school that takes pride in its history of strong academics and community outreach. Our academic programs mesh with our Franciscan values and help us to attain our goal of developing the mind, body, heart and soul of the students entrusted to our care.

Client's Need

Strong support materials for fundraising and advancement efforts for the school. The capital campaign ("A Proud Past... A Promising Future"), though spearheaded by a third-party advancement firm, would need video and print produced for postal distribution, community meetings, and even one-on-one visitations. With attention to detail and emphasis on faith, tradition, and legacy, these materials would need to cover the school successes of the past and present, and what investment of money (and/or time) is required to make the school thrive in the future.

Repurposing of this material for admissions efforts would also be a plus.

Our Solution

A striking and full-purpose multimedia package including a DVD video and a 10-page booklet/folder. The video tells the school's story and its future needs through the words of interviewed alumni, faculty, students, and parents. Archived photos support tales from the past, while newer imagery (shot by FluidMedia) gives viewers a current vision of the boundless activity and vibrance of the school.

The booklet laid out the school's mission, planning process, goals, answers to popular questions, facility pre-visualizations from the architects, and methods of donation. A folder pouch on the inside back cover could also be used to hold additional printed material like current updates or recipient-specific information.

Extra print materials were designed and pressed for continued mass communication, including a "Save the Date" postcard for a mass/brunch event, a subsequent invitation with return envelope, and occasional newletters apprising the community about the status of the campaign.

This is the full "A Proud Past... A Promising Future" video. It showcases our videography, photography, scoring, and motion graphics capabilities.

It is important to note that a Roger Bacon admissions initiative happened concurrently with this capital campaign. To maximize shooting efforts and save money on the project, a large amount of the video and photography for each project was shot simultaneously. There are few repeating shots shared between the two, and the interview material is unique to each video.

This strategy proved successful, as design guidelines we developed for the fundraising materials could be used for the admissions materials without starting from scratch. This saved the school time and money, and yielded two sophisticated and potent promotional packages.